| Value | Category | Cases | |
|---|---|---|---|
| 1 | Recommendation by family/friends/others in the community | 619 |
33.4%
|
| 2 | Recommendation by the newspaper, radio and by official institutions | 18 |
1%
|
| 3 | Low fees and charges | 553 |
29.8%
|
| 4 | Trust in the product | 78 |
4.2%
|
| 5 | Product association with a well-known brand | 18 |
1%
|
| 6 | Explanation of the contract to me | 15 |
0.8%
|
| 7 | Ability to get my money fast | 76 |
4.1%
|
| 8 | Safety of my money | 255 |
13.7%
|
| 9 | Explanation in a language that I understand | 16 |
0.9%
|
| 10 | Understanding of how the product works | 56 |
3%
|
| 11 | Closeness of the person or organisation who sells the product to where I live | 68 |
3.7%
|
| 12 | Others | 83 |
4.5%
|
| Sysmiss | 8 |