| Value | Category | Cases | |
|---|---|---|---|
| 1 | Recommendation by family/friends/others in the community | 0 |
0%
|
| 2 | Recommendation by the newspaper, radio and by official institutions | 32 |
4.2%
|
| 3 | Low fees and charges | 99 |
12.9%
|
| 4 | Trust in the product | 124 |
16.2%
|
| 5 | Product association with a well-known brand | 22 |
2.9%
|
| 6 | Explanation of the contract to me | 21 |
2.7%
|
| 7 | Ability to get my money fast | 76 |
9.9%
|
| 8 | Safety of my money | 242 |
31.6%
|
| 9 | Explanation in a language that I understand | 32 |
4.2%
|
| 10 | Understanding of how the product works | 53 |
6.9%
|
| 11 | Closeness of the person or organisation who sells the product to where I live | 45 |
5.9%
|
| 12 | Others | 21 |
2.7%
|
| Sysmiss | 1096 |