| Value | Category | Cases | |
|---|---|---|---|
| 1 | Recommendation by family/friends/others in the community | 578 |
31.2%
|
| 2 | Recommendation by the newspaper, radio and by official institutions | 21 |
1.1%
|
| 3 | Low fees and charges | 574 |
31%
|
| 4 | Trust in the product | 81 |
4.4%
|
| 5 | Product association with a well-known brand | 9 |
0.5%
|
| 6 | Explanation of the contract to me | 14 |
0.8%
|
| 7 | Ability to get my money fast | 53 |
2.9%
|
| 8 | Safety of my money | 91 |
4.9%
|
| 9 | Explanation in a language that I understand | 18 |
1%
|
| 10 | Understanding of how the product works | 62 |
3.3%
|
| 11 | Closeness of the person or organisation who sells the product to where I live | 71 |
3.8%
|
| 12 | Having a bad credit history | 5 |
0.3%
|
| 13 | Other | 277 |
14.9%
|
| Sysmiss | 9 |