| Value | Category | Cases | |
|---|---|---|---|
| 1 | Recommendation by family/friends/others in the community | 0 |
0%
|
| 2 | Recommendation by the newspaper, radio and by official institutions | 28 |
4.3%
|
| 3 | Low fees and charges | 97 |
14.9%
|
| 4 | Trust in the product | 142 |
21.8%
|
| 5 | Product association with a well-known brand | 18 |
2.8%
|
| 6 | Explanation of the contract to me | 26 |
4%
|
| 7 | Ability to get my money fast | 65 |
10%
|
| 8 | Safety of my money | 120 |
18.4%
|
| 9 | Explanation in a language that I understand | 28 |
4.3%
|
| 10 | Understanding of how the product works | 59 |
9%
|
| 11 | Closeness of the person or organisation who sells the product to where I live | 46 |
7.1%
|
| 12 | Having a bad credit history | 4 |
0.6%
|
| 13 | Other | 19 |
2.9%
|
| Sysmiss | 1211 |