| Value | Category | Cases | |
|---|---|---|---|
| 1 | Recommendation by family/friends/others in the community | 0 |
0%
|
| 2 | Recommendation by the newspaper, radio and by official institutions | 0 |
0%
|
| 3 | Low fees and charges | 6 |
2.6%
|
| 4 | Trust in the product | 25 |
10.8%
|
| 5 | Product association with a well-known brand | 19 |
8.2%
|
| 6 | Explanation of the contract to me | 9 |
3.9%
|
| 7 | Ability to get my money fast | 39 |
16.9%
|
| 8 | Safety of my money | 62 |
26.8%
|
| 9 | Explanation in a language that I understand | 25 |
10.8%
|
| 10 | Understanding of how the product works | 28 |
12.1%
|
| 11 | Closeness of the person or organisation who sells the product to where I live | 9 |
3.9%
|
| 12 | Having a bad credit history | 3 |
1.3%
|
| 13 | Other | 6 |
2.6%
|
| Sysmiss | 1632 |